Hey! Patrick here
A senior brand & web designer with 10+ years across agency, in-house and freelance roles, delivering brand and digital systems. Based in Edinburgh, Scotland.
10+ Years Across Agency, Freelance & In-House Design
10+ Years Across Agency, Freelance & In-House Design
Services
Branding + Website
A full service for a cohesive brand and web presence that build long lasting trust.
What’s included:
Branding: Strategy, Positioning, Messaging hierarchy
Visual System: Logos, Colours, Typography, Visual elements, Visual identity guidelines
Conversion Website: Full service from conversion website
Website
Website design + build from data science
What’s included:
Diagnose: User journey + GA4 analytics audit to find where enquiries are leaking
Plan: Page structure and messaging hierarchy built around how your buyers actually decide
Design + Build: Wireframes → High-Fidelity UI → Conversion-Focused Build
Optimise: Post-launch review
Day Hire
Ongoing design support for existing clients and teams, landing pages, website updates, decks, campaign assets. Fast execution, no onboarding overhead.
My Process
01. Discover & Align
Get under the brief, business goals, audience, constraints and run a discovery session to get every stakeholder aligned on the actual problem before any visual work starts.
02. Concept & Direction
Explore creative concepts and translate strategy into a visual language, brand system, mood, UI direction, so there's a clear point of view before moving to detail.
03. Design & Build
Designing for real - high-fidelity screens, assets, components. Balance craft with what's actually buildable, working within existing systems rather than against them.
04. Deliver & Optimise
Work directly with developers through implementation, QA the build against design intent, and iterate based on feedback and real usage, the job isn't done at handoff.
Work That Works
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Edinburgh-based senior designer, 10+ years across agency, in-house and freelance work, visual identity, brand systems, and design that ships.
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Co-founded Design Point, led creative as Art Director at wowwowtank (Hong Kong), ran the studio as Senior Designer & Studio Manager at Red Unit (now Time Machine & Folks), then sole designer at CopyHouse. Now running my own practice, embedded with Renegade Agency.
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Brand systems, design & UX workshops, websites and multi-format production, building a brand from scratch, or working inside an existing one.
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I treat guidelines as a foundation, not a constraint, consistent enough to scale across teams, flexible enough that creative judgement still has room to work.
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Small to Medium business, senior design teams, founders and small teams. full-time, contract or freelance, hybrid, Edinburgh-based.
Some Kind Words
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![Ana Perez, Head of Marketing @ Cosmo]()
Ana Perez, Head of Marketing @ Cosmo
“Patrick helped us rethink our brand positioning, not just how things look. The brand and design workshops challenged our assumptions and gave us clarity on who we’re for and how we should show up. The new identity, logo, and website feel more confident, focused, and aligned with where the brand is heading. Working with Patrick was straightforward and focused, he challenged our thinking, guided decisions with intent, and turned abstract ideas into clear, usable outcomes.”
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![Person with blonde hair in a red sleeveless top against a green background, smiling with arms crossed.]()
Kathryn E. Strachan, Fractional CMO & Author
“Working with Patrick an absolute pleasure. His creativity, attention to detail, and ability to translate ideas into visually stunning designs is truly impressive and can put a smile on even the strictest Creative Directors face! Every project is approached with professionalism, innovative thinking, and a deep understanding of the brief. What sets Patrick apart is his seamless communication, quick turnaround times, and willingness to go the extra mile to ensure the final product exceeds expectations. I’ve worked with Patrick for nearly two years now and think he’s one of the best in the business. I wouldn’t hesitate to recommend him and frequently do!”
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![Person with blonde hair smiling, wearing a floral blouse, standing against a red background.]()
Jana Straiton, Founder @ Renegade Marketing Agency
“Pat was a key creative on our team, taking projects from idea to execution with real clarity and control. He doesn’t just make things look better, he sharpens the thinking, simplifies complexity, and pushes work to a level that actually supports business goals. He takes ownership, challenges where needed, and delivers work that’s both strategic and well-crafted. Any team would benefit from having him drive execution.”
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![Black and white portrait of a smiling man with glasses and a short beard.]()
Richard Braggins, Director @ Mediafabrik
“I’ve worked with Pat across multiple projects, and he consistently delivers clear, well-thought-out design. He understands what’s needed quickly, cuts through noise, and focuses on what actually matters. He’s proactive, reliable, and easy to work with, which makes a big difference when you need things done properly and without friction. I’d happily work with him again.”
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![Paul Thomas, Fractional CMO & CCO]()
Paul Thomas, Fractional CMO & CCO
“Patrick has been a reliable design partner for pro-spective. He quickly understands the brief, asks the right questions, and delivers work that supports real business goals. Unlike many, he takes time to understand the crux of what's being asked which leads to better output. Communication is clear, turnaround is fast, and the work is consistently solid. I’d happily recommend him to any founder or marketing lead who wants clarity and execution.”
Ready to talk?
Book a call or submit a enquiry I will get back to you within 24 hours.